When you watch AHS - Cult, there's something VERY subtle (without spoilers) ... Look at the news feeds ... They reference WBNR - CH7 News ...

You don't get it after watching it?
WBeaNeR?

Watch the episode ...
... it's very subtle, but I'm willing to bet that's what it is

Clever, Guys!

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I'll post more as other people do, I don't want to ruin anything for anyone ... (Like the serial killers in the hotel) ... (Or who the real owner of the hotel was) ... Etc ...

Have never watched it and really don't care, there is subliminal shit in everything we watch.

It's full of historical "horror(s)" facts...