The very nature of our job is to serve advertisers first and listeners second. We get our listeners to go to the advertisers, then the advertiser has to seal the deal with their product first. If me telling a story about jerking off on a pop tart to get my then girlfriend to come to terms with swallowing my semen gets foot traffic into a shop, I have done my job in a proper fashion. In all honesty, we did do something against our boss man`s orders, unintentionally though. Miscommunications really blow.