No, it's call frugality.
I was curious as I drove up to the window, so I asked the Mexican working there (fuck me, I forgot my mask), how many people have come through with the coupons and she said over 200 today!!! Christ, is KFC making any money at all?? I mean what isn't stopping me from saving the PDF file to my desktop, and printing out like 50 copies, and then using it for free lunch and dinner until the 19th (when the coupon expires)?